MS Insights Consulting

Artisanal Woodwork & Modern Craftsmanship

Dad’s Workshop | SDA

 

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Client Overview

Dad’s Workshop | SDA is a handcrafted woodwork brand based in Lebanon, formerly known as Chez Souhail. The brand celebrates the legacy and skill of a passionate artisan, who creates timeless pieces from wood, combining traditional techniques with modern tools such as CNC machines, laser engraving, and 3D printing.

Each creation from Dad’s Workshop tells a story of heritage, precision, and creativity—crafted with heart and rooted in generational passion.

Details

2025
Saida, Lebanon

Categories

  • Branding & Visual Identity

  • Graphic Design → Print & Digital Collateral

  • Photography, Image Editing, & Visual Curation

  • Social Media Strategy

  • Concept Animation & Brand Storytelling Video

Scope of Work

MS Insights Consulting supported Dad’s Workshop by shaping its visual identity, developing promotional materials, and producing creative content that captures the workshop’s artisanal essence.

    Our Approach

    Our work on Dad’s Workshop | SDA was deeply personal and creative. We treated the brand as more than just a woodworking business—it was a story of legacy, craftsmanship, and love for detail.

    We began by rethinking the name and identity to reflect both the artisan spirit and the modern tools used in the workshop. From there, we created visuals and content that stayed true to the soul of the brand—raw, handcrafted, and meaningful.

    Through an emotional branding strategy, warm-toned design elements, and storytelling-focused content like the miniature animation video, we positioned Dad’s Workshop as a brand that honors tradition while embracing creativity and innovation.

    Deliverables

    • Branding & Naming Direction

      → Rebranding from Chez Souhail to Dad’s Workshop | SDA

      → A name that blends emotional legacy with modern identity

    • Logo Design & Typography

      → Warm, handcrafted aesthetic with clean structure

      → Wood-themed iconography and carefully selected typeface

    • Social Media Presence Setup

      → Instagram profile creation

      → Visual curation strategy built around storytelling, craftsmanship, and product photography

    • Promotional Flyer Design

      → Print and WhatsApp-ready flyer showcasing key products and values

      → Authentic photo-based layout to highlight the handcrafted quality

    • Photography Editing & Layouts

      → Enhancement of real product shots and workshop images for digital use

    • Creative Brand Video (Miniature Concept)

      → Conceptual short video using animated miniature scenes

      → Visually storytelling the journey and essence of Dad’s Workshop

      → Showcases tools, techniques, and legacy through a charming visual metaphor