Cosmetics, Perfumes & Body Care
gandour
Introductory Description:
Gandour Parfumerie Mauritanie is a cosmetics and body care company offering a wide range of perfumes, whitening creams, body milks, aloe vera products, and daily personal care solutions. With deep roots in Mauritania, their brand combines elegance, affordability, and tradition, targeting a wide consumer base across West Africa.
Details
2024
Abidjan, Ivory Coast
Categories
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Social Media Design
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Content Strategy
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Visual Campaigns
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Cultural Adaptation
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Cosmetics & Perfume Industry
Scope of Work
MS Insights Consulting partnered with Gandour to strengthen their digital presence in the Mauritanian market through culturally relevant and visually refined social media content.
Deliverables
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Strategic visual direction tailored to Mauritanian aesthetic preferences
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Social media content design (static posts, reels, stories)
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Product-focused storytelling (perfumes, whitening creams, body care, hair creams)
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Monthly post series with visual differentiation for product categories
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Minimalist design approach blending soft tones and tradition
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Highlighted best-selling items through motion and carousel formats
Design Style & Brand Alignment
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Warm, soft, and elegant color palette
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Focus on feminine and culturally familiar visuals
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Clean backgrounds and minimalist layouts
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Consistent use of brand fonts, icons, and language
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Product-first approach with storytelling emphasis
Key Achievements / Results
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Enhanced visual recognition in the Mauritanian cosmetics market
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Community engagement through consistent, relatable content
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Reaffirmed Gandour’s identity as an accessible and refined beauty brand