Construction | Electromechanical | Industrial Services
64 Construction
Introductory Description:
64 Construction is a multidisciplinary construction and electromechanical company based in Côte d’Ivoire, offering high-level industrial and commercial services. MS Insights Consulting has partnered with 64 Construction to elevate its brand across all platforms — from digital content to physical experiences — through a consistent and forward-thinking design and communication strategy.
Details
2025
Abidjan, Ivory Coast
Categories
• Brand Identity Refresh
• Social Media Strategy & Visual Content
• Event Branding & Expo Booth Materials
• Marketing Collateral & Print Design
• Smart Business Cards & NFC Solutions
• Interactive Digital Catalog
• Vehicle Branding & Truck Wrap Design
Scope of Work
• Defined a minimalist visual identity system using architectural themes, geometric lines, and a clean green-grey-black palette
• Produced all marketing and communication materials for ARCHIBAT Expo 2025: roll-up, flyers, branded notebooks, and pens
• Built a dynamic social media design system, including posts, stories, and strategic campaign visuals.
• Worked on photography and videography content.
• Developed smart QR code business cards with digital vCard integration for seamless networking
• Created a fully interactive digital catalog to present the company’s capabilities in an engaging, user-friendly online format.
• Designed the company’s truck wrap, integrating 64 Construction’s brand language into a high-impact, mobile advertising format.
Strategic Advisory & Marketing Direction
In addition to the visual identity, digital assets, and communication materials developed for 64 Construction, MS Insights Consulting also supported the client with a tailored strategic proposal. This included recommendations on brand positioning, digital transformation, and marketing direction aligned with the company’s long-term goals.
Visual Highlights
• ARCHIBAT event booth visuals (roll-up, flyers, giveaways)
• Social media post & story
• Smart QR code business cards
• Interactive catalog UI/UX preview screens
• Truck wrap
Key Achievements / Results
✔️ Unified 64 Construction’s brand presence across print, digital, and event channels
✔️ Elevated the brand’s professional image in alignment with its industrial expertise
✔️ Laid the groundwork for scalable visibility through smart touchpoints (smart QR code business cards, vehicle branding, interactive content)
✔️ Helped 64 Construction position itself as a modern, reliable, and competitive force in the Ivorian B2B market
ARCHIBAT Event Marketing Materials
