Beauty & Wellness
Skin Society
Introductory Description:
Skin Society Spa is a premium beauty and wellness destination dedicated to offering exceptional skincare and spa experiences. MS Insights Consulting partnered with the brand to shape its market entry, crafting a sophisticated visual identity and leading its communication strategy from launch to ongoing brand building.
Details
June 2025
Abidjan, Ivory Coast
Categories
- Brand Strategy & Positioning
- Visual Identity & Branding
- Creative Campaigns & Launch Activation
- Content Creation (Photo & Video)
- Print & Menu Design
- Social Media Content Design
Social Media Posts
Social Media Stories
Scope of Work
- Defined the brand’s strategic direction and visual identity
- Refined the brand’s color palette, patterns, and visual universe
- Proposed a new logo (not adopted), with the brand implementing the visual system and palette we developed
- Crafted and executed the teasing and launch campaign for the spa opening
- Designed the service menu with treatment descriptions and pricing
- Produced photography and video content for the opening event and spa experiences
- Developed reusable social media templates to maintain a consistent online presence
Brand Identity and Elements
Visual Highlights
• Elegant and minimalist social media visuals aligned with the new identity
• Teasing campaign and launch content for the grand opening
• Professional spa interior and treatment photography
• Service menu design and brand applications across print and digital assets
• Branded patterns and color implementations in digital and physical touchpoints
Key Achievements / Results
• Successfully launched Skin Society Spa with a premium market positioning in Abidjan
• Delivered a cohesive and elegant brand presence across all channels
• Generated strong pre-launch interest and engagement through a well-executed teasing campaign
• Provided a full set of brand assets for long-term communication
